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Marketing management /

by Kotler, Philip.
Additional authors: Keller, Kevin Lane, -- 1956-
Published by : Pearson Prentice Hall, (Upper Saddle River, New Jersey, United States :) Physical details: xxxix, 729, [45] p. : ill. (chiefly col.) ; 29 cm. ISBN:0131457578; 9780131457577.
Subject(s): Marketing -- Management.
Year: 2006
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Item type Current location Call number Copy number Status Date due Barcode
General Collection General Collection Kukum Library
General Stacks
K 658.8 KOT (Browse shelf) 05/183-K Available 5028

$771.00

Includes bibliographical references and index.

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