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Fundamentals of marketing /

by Ferrell, O. C.
Additional authors: Pride, William M.
Published by : Houghton Mifflin Co., (Boston :) Physical details: xx, 543 p. : ill. (some col.) ; 25 cm. ISBN:0395316960.
Subject(s): Marketing.
Year: 1982 List(s) this item appears in: Withdrawn2014
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Item type Current location Call number Status Date due Barcode
General Collection General Collection Kukum Library
General Stacks 		K 658.8 FER (Browse shelf) Item withdrawn 4960

$80.00

Includes bibliographical references and indexes.

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