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Cases in hospitality and tourism management /

Additional authors: O'Halloran, Robert M. | Jarvis, Ken. | Allen-Chabot, Amy.
Published by : Pearson/Prentice Hall, (Upper Saddle River, N.J. :) Physical details: ix, 117 p. : ill. ; 24 cm. ISBN:0131700758 (pbk.); 9780131700758.
Subject(s): Hospitality industry -- Study and teaching -- United States.
Year: 2006 List(s) this item appears in: Kukukm 2017
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Item type Current location Call number Status Date due Barcode
General Collection General Collection Kukum Library
General Stacks 		K 647.94071073 CAS (Browse shelf) Available 515446

Includes bibliographical references.

Menu extensions in a fast food operation -- The waitress with a nose ring -- Menu changes resulting from food delivery shortages -- The case of the excessively busy line cook -- The redesign of a school cafeteria -- The employee whose personal habits defy sanitation guidelines -- Marketing ingenuity and product development -- Vending opportunities -- The buses are coming! A management planning case study -- Rebidding the contract -- Leadership expectations at the Benson Hotel -- Labor productivity: a hotel case study -- Partnership marketing: the Forte Hotels exemplar -- Hotel recruitment in a rural environment: making lemonade from lemons -- Franchise services evaluation -- The Madison Hotel in Memphis: a case study in the creation and development of a boutique hotel -- A fresh start at the Rainbow Golf Resort -- Blue Thistle Country Club -- Work morale and motivation -- The Adirondacks: human and nature tourism partnership -- Developing Jordanian tourism products and services -- Mount Evans scenic byway: is it being loved to death? Or is this a business opportunity? -- Border tourism synergies in the north country: New York and Quebec.

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