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Marketing research :

by Malhotra, Naresh K.
Edition statement:4th ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: p. cm. ISBN:0130337161.
Subject(s): Marketing research. | Marketing research -- Methodology.
Year: 2003 List(s) this item appears in: KUK-03/15
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Item type Current location Call number Copy number Status Date due Barcode
General Collection General Collection Kukum Library
General Stacks 		K 658.83 MAL (Browse shelf) 15/601-K Available 41173
Browsing Kukum Library Shelves , Shelving location: General Stacks Close shelf browser
K 658.83 BRA Questionnaire design : K 658.83 CHU Marketing research K 658.83 DIL Essentials of marketing research / K 658.83 MAL Marketing research : K 658.83 SRE Mixed method research design : K 658.834 ALB The only thing that matters : K 658.8342 BED Consumer behaviour /

Includes bibliographical references and indexes.

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