Marketing /
Additional authors:
Kerin, Roger A.
Series:
McGraw-Hill/Irwin series in marketing
Edition statement:8th ed.
Published by :
McGraw-Hill/Irwin,
(New York :)
Physical details: xlvi, 733 p. : col. ill., col. maps ; 29 cm.
ISBN:0072828803 (text : alk. paper); 0073080152 (pkg. : alk. paper).
Year: 2006
Online resources:
List(s) this item appears in:
KUK-02/15
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Kukum Library General Stacks | K 658.8 MAR (Browse shelf) | 15/103-K | Available | 40009 |
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| K 658.8 MAR Marketing / | K 658.8 MAR Marketing / | K 658.8 MAR Marketing / | K 658.8 MAR Marketing / | K 658.8 MAR Marketing / | K 658.8 MAR Marketing / | K 658.8 MAR Marketing / |
Includes bibliographical references (p. 673-700) and indexes.


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