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Marketing /

Additional authors: Kerin, Roger A.
Series: McGraw-Hill/Irwin series in marketing Edition statement:8th ed. Published by : McGraw-Hill/Irwin, (New York :) Physical details: xlvi, 733 p. : col. ill., col. maps ; 29 cm. ISBN:0072828803 (text : alk. paper); 0073080152 (pkg. : alk. paper).
Subject(s): Marketing.
Year: 2006
Online resources:
List(s) this item appears in: KUK-02/15
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Item type Current location Call number Copy number Status Date due Barcode
General Collection General Collection Kukum Library
General Stacks 		K 658.8 MAR (Browse shelf) 15/103-K Available 40009

Includes bibliographical references (p. 673-700) and indexes.

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