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Marketing for hospitality and tourism (Record no. 28798)

000 -LEADER
fixed length control field a
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171016135806.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171016b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292156156
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292156155
040 ## - CATALOGING SOURCE
Original cataloging agency SB-HoCHE
Transcribing agency SB-HoCHE
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 647.940688
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip[et..l]
245 ## - TITLE STATEMENT
Title Marketing for hospitality and tourism
Statement of responsibility, etc Philip Kotler, John T. Bowen, James C. Maken, Seyhmus Baloglu
250 ## - EDITION STATEMENT
Edition statement Seventh edition, Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson,
Date of publication, distribution, etc ©2017.
Place of publication, distribution, etc Essex, England :
300 ## - PHYSICAL DESCRIPTION
Extent 680 pages :
Other physical details color illustration ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term LCSH
Topical term or geographic name as entry element Tourism--Marketing
9 (RLIN) 3245
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality industry--Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 1495
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John T.
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Makens, James M.
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baloglu, Seyhmus
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          Kukum Library Kukum Library General Stacks 2017-10-11 4 K 647.940688 MAR 515436 2019-11-05 2019-10-16 680.00 2017-10-11 General Collection