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Marketing research : (Record no. 24914)

000 -LEADER
fixed length control field 00970cam a22003018a 4500
001 - CONTROL NUMBER
control field 12985853
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150601144932.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021030s2003 nju b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002042467
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130337161
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M29 2003b
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 2003.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 0305
300 ## - PHYSICAL DESCRIPTION
Extent p. cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
9 (RLIN) 17308
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          Kukum Library Kukum Library General Stacks 2015-06-01 K 658.83 MAL 41173 2015-06-01 15/601-K 300.00 2015-06-01 General Collection