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Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 24460)

000 -LEADER
fixed length control field 01213cam a22003374a 4500
001 - CONTROL NUMBER
control field 15484465
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150309122041.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081014s2010 ohua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008939395
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324593600 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324593600 (hbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn316886923
040 ## - CATALOGING SOURCE
Original cataloging agency AU@
Language of cataloging eng
Transcribing agency AU@
Modifying agency TXI
-- DLC
-- SB-HoCHE
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S54 2010
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.82
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
245 10 - TITLE STATEMENT
Title Advertising, promotion, and other aspects of integrated marketing communications /
Statement of responsibility, etc Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, Ohio :
Name of publisher, distributor, etc South-Western Cengage Learning,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 668 p. :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 3254
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 17259
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 10898
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
9 (RLIN) 16638
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
          Kukum Library Kukum Library General Stacks 2015-03-09 2 K 658.82 SHI 40011 2019-08-23 2019-08-09 15/105-K 300.00 2015-03-09 General Collection