Kotler Philip[et..l]

Marketing for hospitality and tourism Philip Kotler, John T. Bowen, James C. Maken, Seyhmus Baloglu - Seventh edition, Global ed. - Essex, England : Pearson, ©2017. - 680 pages : color illustration ; 28 cm.

Includes index

9781292156156 1292156155


Tourism--Marketing
Hospitality industry--Marketing
Marketing

647.940688