Sreejesh, S.
Mixed method research design : an application in consumer-brand / S. Sreejesh, Sanjay Mohapatra - Switzerland : Springer International, ©2014 - 172 pages : illustration ; 23 cm
Includes index
9783319026862
2013952767
Marketing research
Mixed methods research
Management--Research
Marketing
Economics
658.83
Mixed method research design : an application in consumer-brand / S. Sreejesh, Sanjay Mohapatra - Switzerland : Springer International, ©2014 - 172 pages : illustration ; 23 cm
Includes index
9783319026862
2013952767
Marketing research
Mixed methods research
Management--Research
Marketing
Economics
658.83

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