Brace, Ian, 1949-
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace. - London : Kogan Page, 2004. - xii, 289 p. : ill. ; 24 cm + 1 CD-ROM (4 3/4 in.). - Market research in practice series. . - Market research in practice series. .
Includes bibliographical references and index.
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
074944181X (pbk.) 9780749441814
2004010045
000025509789 AU
Market surveys--Methodology.
Questionnaires--Methodology.
658.83
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace. - London : Kogan Page, 2004. - xii, 289 p. : ill. ; 24 cm + 1 CD-ROM (4 3/4 in.). - Market research in practice series. . - Market research in practice series. .
Includes bibliographical references and index.
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
074944181X (pbk.) 9780749441814
2004010045
000025509789 AU
Market surveys--Methodology.
Questionnaires--Methodology.
658.83
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