Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - p. cm.
Includes bibliographical references and indexes.
0130337161
2002042467
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2003b
658.8/3
Marketing research : an applied orientation / Naresh K. Malhotra. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - p. cm.
Includes bibliographical references and indexes.
0130337161
2002042467
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M29 2003b
658.8/3
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