Wheelen, Thomas L.

Strategic management and business policy / Thomas L. Wheelen, J. David Hunger. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2004. - 1 v. : ill. (maps, ports.) (some col.) ; 26 cm.

Various multi-media instructional aids, including a Web site, are available to supplement the text.

Includes bibliographical references and index.

0131225510 (pbk.) 0131421794


Strategic planning.
Strategic planning--Case studies.

658.4/012