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Marketing / Roger A. Kerin ... [et al.]. - 8th ed. - New York : McGraw-Hill/Irwin, c2006. - xlvi, 733 p. : col. ill., col. maps ; 29 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 673-700) and indexes.

0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper)

2004065542


Marketing.

HF5415 / .M29474 2006

658.8