Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. - 8th ed. - Mason, Ohio : South-Western Cengage Learning, c2010. - xx, 668 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
9780324593600 (hbk.) 0324593600 (hbk.)
2008939395
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 2010
658.82
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. - 8th ed. - Mason, Ohio : South-Western Cengage Learning, c2010. - xx, 668 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
9780324593600 (hbk.) 0324593600 (hbk.)
2008939395
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S54 2010
658.82
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